What is the difference between a search engine and a directory?
A. A search engine is a database of websites. Each search engine has a dedicated ‘spider’ that regularly ‘crawls’ the internet. Search results are displayed according to the keywords entered by internet users. A directory is a catalogue of websites classified by categories. Unlike search engines, websites submitted to a directory are reviewed by a human.
Why is having an online marketing strategy so important?
A. A few years ago, search engine ‘spiders’ crawled the net looking for websites to fill their content demands. With the increase of websites on the Internet, it’s harder to get listed, get found, and receive a high rank. It is crucial for website owners to consider having an online marketing strategy that will increase visibility and drive targeted traffic to their web site.
What does search engine optimization mean?
A. Search engine optimization is the process of adding to your website elements that will enable search engines to identify, understand, and rank your website’s relevance to specific end user searches. This includes finding industry-specific keywords, those keywords' effectiveness, writing meta tags, calculating keyword density, body text length, link popularity, and much more. The combination of all these modifications play a large role in your website’s overall relevancy ranking.
How do search engines rank web pages?
A. They follow a set of rules, known as an "algorithm". Exactly how a particular search engine's algorithm works is a closely-kept trade secret. However, all major search engines follow the general rules: frequency of a keyword in a web page, meta tags, the number of links that point to your site, content, etc.
What makes my position change on the search engines?
A. Your position on the search engines can change dramatically and unpredictably as new competitors go online. Search engines also frequently re-index, sometimes altering the criteria used to determine ranking. This is why it is vital to have a continued relationship with your SEO provider that delivers tangible results.
What can I do to help my website achieve better ranking?
A. Updating your web pages periodically, adding content (about a product, event, location, etc.), and exchanging links with other websites all help to increase your visibility in the search engines.
What is a Pay-Per-Click (PPC)
A. Search engines now offer the ability to purchase placement. Pay-Per-Click search engines consist of bidding on keywords. The more you bid, the higher you rank. Pay-per-Inclusion (Yahoo) consists of paying a fee to have your website reviewed and indexed in a directory.
Do you guarantee any rankings?
A. Although we do not offer a guarantee for rankings, we do guarantee that your websites visibility will substantially increase. We guarantee tangible results that no other SEO company can offer including ‘Action Calling’, as well as traditional analytics. We guarantee your company the opportunity to identify training issues. We guarantee to show you not just that more traffic is coming to your site, but that more prospects are contacting you as well! Those things we PROMISE. Our competitors can’t. |
