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| Search Engine Optimization from SearchEngineTop10.com = Superior strategy, outstanding customer service, and unparalleled results. |
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54% of experienced internet users rely primarily on search engines when trying to find products or services to procure! “Within 6 months of implementation,
SEO raises search traffic to the average website by 73%” – Marketing Serpa Report |
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Search Engine Optimization
Also known as SEO or website optimization, Search Engine Optimization is the intricate science of preparing web pages in order to improve their position in the search engine results list.
Our search engine optimization process includes the following:
Identification
We first determine where you are. If your website is like most, then you're most likely not being found by your target audience.
For example, if you are a wedding photographer, we examine your position on major search engines using keywords like: wedding photographer, wedding photography, family photos, etc.
This benchmarking process is vital to determining your Search Engine Marketing strategy!
Competitive Analysis
We examine what it is that your competitors are doing and who among them, if any, are well optimized, and who’s not. We arrange an interview with you to learn more about your business, and review the competitive analysis results. Because key word strategizing is so vital in connecting you with your clients, it’s essential that we familiarize ourselves with the products, services, and language of your business.
Technical Web Site Analysis
The dynamic algorithms used to index your web site are complex and might not be crawling your page properly, or perhaps not at all. Programming, linking, technical structure, content, or a number of other potential variables may be inhibiting your online success. We do a quick analysis through some of the most popular search engines, and more importantly, look at your website and its coding.
Keyword Research
Search Engine Optimization is partly a matching game. If most of your prospects search for ‘luxury home builders’ and your website’s strategy was created around the key words of ‘custom home builders’, many will never connect with you. Consider that example multiplied by the hundreds of words, and thousands of combinations of words interested searchers might use to find your business. Now you see why keywords and key phrase strategies are so vital to the success of your search engine optimization campaign, and why it takes experience and professional software tools to put your site ahead of your competitors'.
Strategic Web Design
It is essential to aim in order to hit your targets! If you want to be great at anything, you must have direction and practice. We offer the practice and you provide the aim. First with any web design strategy is determining who your target audience is, and how best to connect with them.
Your website will become an extremely powerful marketing and sales vehicle. A great strategy can promote your products and services to large audiences of new prospects, bring in leads, qualify them, attract only the most targeted potential clients, set up a selling dialogue, complete the sale, and even manage customer relations.
We’re certain that in today’s competitive online market, search engine marketing is crucial to the success of every website. We offer to develop a strategic plan, or even a complete website design campaign, that incorporates the best tools and technology pertinent to your business.
Search Engine Submission
It is a grossly misguided notion that submitting your site to “hundreds” of search engines is valuable or difficult. It is not difficult, nor is it extremely valuable. The fact is that FOUR, that’s right—four, search engines make up over 90% of all web searches (Google, Yahoo, AOL, and MSN). Typically, you don’t even need to submit your site to these search engines. These search engine ‘giants’ have made it their business to find you! They want only to provide the most relevant and best results to their users, so they find you by ‘crawling’ the web instead of you having to contact them. In fact, improperly submitting or repeatedly submitting your site can hurt your site’s rankings!
Launch and Maintenance
Once the search engine optimization is complete and the site is launched, it should quickly move up in search ranking, and your sites traffic will increase at the same time. We continually monitor your rankings so that we can identify which key phrases and pages are performing best. Like everything in the world of technology, the search engines frequently modify their algorithms, and new competitors show up. Site maintenance is required to keep you on top, during which we track changes and make modification as we see your position shift. We offer complete monthly and quarterly reporting on all aspects of your online presence including every time someone has contacted your business as a result of your website!
SearchEngineTop10 develops a strategy with you, which delivers RELEVANT traffic to your web site. Our team specializes in the creation, optimization, hosting, placement, and monitoring of your search engine marketing (SEM) strategies, but, more importantly, our focus is on RESULTS. Our search engine optimization specialists work closely with you and keep you informed throughout each stage of your search engine marketing campaign.
Contact us now to receive a custom Search Engine Marketing Solution for your business! |
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